Start A Podcast to Market Your Business
6 Tips To Start Your Podcast
In 2021, 41% of Americans listen to podcasts at least once a month, and that figure is changing. Podcast episodes are easy for people to search, access, and listen.
Listeners can find most podcasts for free on different platforms including Apple Podcasts and Spotify. With the podcast industry strengthening, these platforms make it easier and easier for listeners to access your podcasts.
As a business, podcasts offer an easy barrier to entry, free marketing cost, and access to a wide audience for free.
The audio form of podcasts, today’s modern-day radio, allows people to listen to your content as they go about their day, from doing daily chores to traveling, or even exercising.
Are you interested in using podcasts to expand your business’s marketing reach? It’s relatively simple to start a podcast and reach a brand-new market.
What you need to start a podcast:
- Audio & sound equipment. Get a microphone and find a place to record your podcast. Record episodes in a soundproof room or quiet area.
- Recording software. Choose how you are going to record and edit your podcast. Which software are you going to be using to edit episodes?
- Podcast hosting software. After each podcast has been recorded, edited and ready to go live, decide where you will have it hosted and broadcast to your subscribers?
- Brainstorm content theme. What’s the overarching theme or concept that will guide your podcast episodes? People search for podcasts related to certain themes, topics or ideas.
● Theme or idea does every podcast episode relate back to?
● Will your episodes be conversational interviews, solo shows, or tell a story?
● The types of content will you produce? Do you want your podcast to be helpful and informative, inspirational, practical, or conversational?
- Set a publishing schedule. How often will you publish podcast episodes? You might also want to create podcast “seasons” where after you publish a certain number of episodes, your podcast takes a scheduled break.
- Create a podcast marketing plan. After each episode is ready, how will you market it? Use these ideas to promote episodes and help with content exposure, SEO and authority-building:
● Repurpose the clips from podcast episodes into Instagram reels, Twitter audio, or YouTube videos.
● Highlights, takeaways, and timestamps from your podcast can be transcribed into “show notes” to be published on your blog or website for SEO purposes. You can also include links or resources mentioned on the podcast in your show notes.
● Create graphic images of inspirational or informative quotations from the episode and circulate them on Pinterest, Instagram, and Twitter.
● Interview other companies, businesses, or influencers in your industry and ask them to promote the episode when it’s live.
● Add keywords and search terms to your podcast titles and descriptions so that people can find your podcast when looking up a topic.
The podcast industry is exploding, and it isn’t stopping. Platforms like Spotify are developing with the industry, and now is the perfect time to reach a new audience with a podcast.
Overall, publishing podcasts build brand awareness with listeners. By listening to your episodes, they learn more about you and your company. There are some things – like emotions – that are best conveyed with words!
Click HERE to get started on the development of your podcast today.
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