Target Marketing

STEP 1: Identifying your ideal client avatar

Ideal Client Avatar

Do you know how your ideal client is?


Are you tired of spending money on advertising and not getting any results? You are probably marketing to the wrong audience. Do you know who your target market is?

First, let’s start by creating an avatar to represent your ideal client. Also known as an Ideal Client Avatar (ICA) this will serve to narrow down who you are going to focus on marketing.