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Twitter, YouTube, Facebook; you have heard the names. What is all the hype about social media networking?

How can status reports, videos, and blogging be an influence on your business?

Social media marketing can be an inexpensive, yet very productive way of marketing your business. A business owner can use these sites to increase the exposure of their company or organization, drive traffic to their sites, and make more contacts by broadening their market reach. Here are a few areas where you can start building your social media strategy.

Blogging – Instant credibility

Blogging sites are important part of social media marketing. A blog post can provide more information about a company and product offerings than a standard networking site that focuses mainly on short snips of information. Not only will a blog site drive internet traffic for the business but will also let a reader know what is going on with the company, what product developments are happening, etc. There is a multi-level advantage to establishing a blog. Check out blogs.zappos.com to see a company that uses blogging well.

Video – The power of picture

On an ecommerce site, video increases your conversation rate 40%. That is a statistic that businesses cannot afford to ignore. Video can tell a story about your business or product that is far more compelling than simple copy. Additionally, video posts in sites like YouTube get indexed by Google and now that Google owns YouTube posting video should be a part of your search engine marketing strategy.

According to eMarketer, 63% of US companies are increasing their social media budgets this year. Don’t let intimidation scare you into not exploring how social media marketing can improve your bottom line. Let High Performance Advocates show you how to use this area of marketing to improve your bottom line.

Article Source: http://EzineArticles.com/?expert=Ruth_Schwart

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